The Hidden Sea Wines
Fractional Marketing Director / Brand Manager
A senior brand and creative leader who could turn a powerful environmental mission into a clear commercial story that retailers, partners, investors, and consumers could understand, trust, and act on.
A complete brand and marketing system: clearer messaging, stronger creative direction, sales-enablement tools, product storytelling, trade support, partner materials, and market-facing campaigns.
Market leadership through 9x sales growth in Australia (FY21–24), brand expansion from 3 to 11 markets worldwide, and a 2024 U.S.A. expansion with off-premises distribution growing +195% YoY
On location in Jakarta for One Ocean, a short brand film created to help The Hidden Sea turn its cleanup partnership into a powerful market-facing story.
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The Hidden Sea Wines
Creative Lead / Event Strategy & Experience Design
A high-profile live experience for press, industry leaders, influencers, and partners—to celebrate the brand’s milestone of removing 10 million plastic bottles from the ocean in just 18 months.
An immersive brand event at Australia House in London, developed in partnership with the South Australian Government with creative leadership and design across the full guest experience.
Lighting, projection, videos, and printed materials—all coming together to turn a major environmental accomplishment into a premium, media-ready occasion worth talking about.
The event became a central live expression of The Hidden Sea’s 10 Million Bottles campaign, helping translate a sustainability milestone into cultural and industry attention. The broader campaign went on to win The Drinks Business 2022 Consumer Campaign of the Year, beating shortlisted global liquor brands including Casillero del Diablo.
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BrewDog PLC
Managing Partner / Executive Producer, Redtail Media
A drinks-based OTT television network built and launched in time for BrewDog’s U.S. Annual General Meeting.
A BrewDog-branded app and web network launched in five months, with 130+ hours of programming across a dozen original shows.
The network launched on time and on budget without overtime, supported by clear communication, practical systems, and calm leadership across a worldwide production involving nearly 100 people.
Cold War Kids play on stage at the 2019 BrewDog USA Annual General Meeting, following the launch announcement of the BrewDog Network.
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Limestone Coast Wines Pty Ltd
Creative Lead / Marketing Director
A new wine brand that could move quickly from concept to market.
A complete brand launch built from a limited brief: positioning, visual identity, product story, sales deck, launch messaging, and trade materials.
Fox Tales launched with a complete brand platform into markets around the world.
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Limestone Coast Wines Pty Ltd
Creative Lead / Marketing Director
A lifestyle brand for a spritzed lower-alcohol wine in a can (RTD), targeted at Millennial and legal-drinking-age Gen Z consumers.
“Sun Society” logo, brand design & style, typesetting, color palette, brand story, voice mood & tone, slogans, brand positioning, package design, and mockup POS & merch.
A salable pitch with a complete vision of a lifestyle brand built from nothing but the image of a can.
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Esquire Network / NBCUniversal, BrewDog PLC
Managing Partner, Redtail Media
Executive Producer / Supervising Post Producer
An entertaining hour-long series to help launch Esquire Network, then later support BrewDog’s momentum as the brand expanded in the U.S. market.
“Top Gear for beer”: a high-energy drinks-based travel series built around ambitious concepts, global locations, big personalities, and complex production demands.
Delivered 34 hour-long episodes across network and brand-owned versions of the show, leading production, post-production, creative execution, team coordination, and delivery.
The series became one of Esquire Network’s highest-rated shows, attracted a global fan base, and created long-form entertainment content that supported BrewDog’s growth as an international brand.
Wrap photo on set for the BrewDog Punk IPA commercial.
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TruTV (Warner Bros. Discovery)
Managing Partner / Executive Producer, Redtail Media
A smart, adult-skewing comedy series to support truTV’s “Funny Because It’s tru” rebrand and pair naturally with the network’s growing prime-time slate.
You Can Do Better: a mostly scripted half-hour comedy series blending writers’ room segments, field pieces, host-driven advice, and man-on-the-street comedy into a practical-but-ridiculous guide to modern life.
The show became a natural prime-time companion to their hit show, Adam Ruins Everything, and helped extend truTV’s voice into a second original comedy format.
On site at Fox Studios in Los Angeles, overseeing screen content for a Fox Filmed Entertainment spot featuring CEO, Tom Rothman.
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TBWA\Media Arts Lab, RadicalMedia, Anonymous Content, Nomad Editing Company, Outpost Digital
VFX Supervisor / Senior Compositor / Editor
High-quality editorial, compositing, and VFX execution for product launches, automotive campaigns, branded content, and documentary projects.
Supported product launches for Apple, General Motors, and Volvo—plus editing for the feature documentary Re:Generation, produced by Anonymous Content and Ryan Gosling.
This experience established the craft foundation behind my later production leadership, brand systems, creative direction, and ability to turn strategy into finished work.
Inside Redtail Media’s color suite—one of several of facilities where our network television and branded content were finished.
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